A new study reveals that Canada’s big three telecom companies are favored by new Canadians, with Rogers holding a significant advantage, though Bell is catching up.
The report, conducted by The Strategic Council, examines how quickly newcomers enter the mobile and internet markets and their views on the big three.
Notably, 74% of new Canadians chose a wireless provider within their first month, including 55% who did so before arrival or within their first week.
61% of people also signed up with a home internet provider within the first month.
In terms of particular brands, Rogers, Fido, and Chatr currently have 38% of the mobile relationships with New Canadians, while Bell, Virgin Plus, and Lucky Mobile sit not far behind at 33%.
The Telus family sits a bit farther back at 17%, with Quebecor the highest brand below double digits with 9%, and all of the others account for about 3% of the total market.
Read Also: Skydance finalizes Warner Bros. merger into debt-laden media giant
In terms of home internet, Bell leads the category nationwide at 33%, with Rogers and Telus following behind.
However, the report notes that the market changes sharply depending on region, with Telus leading Western Canada at 39%, while Bell leads Ontario at 44%, and Quebec at 48%.
Interestingly, Rogers sits right behind the leader in two regions (Western Canada and Ontario), but Videotron/Fizz takes over the second spot in Quebec.
The report notes that Rogers historically has held a much larger lead against Bell in terms of new Canadians, but this 2026 report shows that not only is Bell closing the gap, but has even moved ahead of Rogers with the most recent arrivals in the last two years — though the margin is small.
Let’s shift to reputation, the report notes seven-in-ten new Canadians hold positive opinions of Rogers and Bell, while only six-in-ten view Telus positively.
Interestingly, only one-in-ten new Canadians have negative opinions of any of the big three, a bit different compared to longstanding Canadians.
Leave a Reply